In this video, I discuss how to use the local small town newspaper to find clues that might lead to real estate deals.
Every section of the newspaper has value to both wholesalers and Realtors. Local news is a great way of discovering upcoming opportunity by identifying key areas that are in the “Path of Progress”.
I am willing to bet that your competition is NOT taking the time to read the paper, in favor of digital news. Studies show that digital news consumption tends to only give bits and pieces due to the high level of distraction of the reader.
Many people say a Housing Market or Stock Market crash is imminent in 2018 or 2019. The news is chock full of dirt on Donald Trump, Hillary Clinton and the other media stars that make up our government. This garbage tends to distract us from the news that will help our business grow.
By looking at a local paper for small towns, you will find news that is far more valuable in helping you discover real estate leads and trends to pay attention to.
source