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Opinion | Stop Airing Trump’s Briefings!


We are in the middle of a pandemic, but we are also in the middle of a presidential campaign, and I shudder to think how much “earned media” the media is simply shoveling Trump’s way by airing these briefings, which can last up to two hours a day.

Let me be clear: Under no circumstance should these briefings be carried live. Doing so is a mistake bordering on journalistic malpractice. Everything a president does or says should be documented but airing all of it, unfiltered, is lazy and irresponsible.

As the veteran anchor Ted Koppel told The New York Times last month, “Training a camera on a live event, and just letting it play out, is technology, not journalism; journalism requires editing and context.” He continued, “The question, clearly, is whether his status as president of the United States obliges us to broadcast his every briefing live.” His answer was “no.”

We have trained the American television audience to understand that regular programs are only interrupted for live events when they are truly important, things that the viewers need to see now, in real time. These briefings simply don’t reach that threshold. In fact, some of what Trump has said has been dangerous, like when he pushed an unproven and potentially harmful drug as a treatment for the virus.

No amount of fact checkers, balancing with the briefings of governors, or even occasionally cutting away, can justify carrying these briefings live. The scant amount of new information that these rallies produce could be edited into a short segment for a show. The major headlines from these briefings are often Trump’s clashes with reporters, the differences he has with scientists and the lies he tells. Just like in 2016, it’s all theater.

Donald Trump doesn’t care about being caught in a lie. Donald Trump doesn’t care about the truth.

Donald Trump is a bare-knuckled politician with imperial impulses, falsely claiming that, “When somebody’s the president of the U.S., the authority is total,” encouraging protesters bristling about social distancing policies to “liberate” swings states, and saying that Speaker Nancy Pelosi will be “overthrown, either by inside or out.”

Trump has completely politicized this pandemic and the briefings have become a tool of that politicization. He is standing on top of nearly 40,000 dead bodies and using the media to distract attention away from them and instead brag about what a great job he’s done.





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