Duke stormed past Temple in Thursday’s Walk-On’s Independence Bowl and Blue Devils head coach David Cutcliffe, after 20 years, remains impressed with Shreveport’s postseason game.

The good news in the sports world – and beyond – has been tough to come by in recent months. Leave it to an Alabama-Louisiana college football partnership to break the trend.

Not only has Shreveport’s Independence Bowl landed a title sponsor, but Radiance Technologies – based in Huntsville, Alabama — has struck a five-year guaranteed deal with the nation’s 11th-oldest bowl game.

The first Radiance Technologies Independence Bowl – the I-Bowl’s 45th edition — will feature a matchup between Army and the Pac-12. The 2020-21 college football postseason schedule is expected to be revealed next month.

“The long-term partnership with Radiance Technologies is very exciting for the Independence Bowl, as it brings tremendous potential for the future as we embark on our 45th year,” 2020 Independence Bowl Chairman Frank Auer said. “It will allow the superior work Radiance Technologies is performing for our military, along with the top-quality events the bowl undertakes each year to be highlighted to millions of people as we push forward together.”

The title sponsorship agreement will cover the first five years of the I-Bowl’s new set of six-year contracts with the Pac-12, Army, BYU, the American Athletic Conference and Conference USA.  

Radiance Technologies is an employee-owned small business prime contractor founded in 1999. With more than 900 employee-owners across the United States, the company serves the Department of Defense, the national intelligence community and other government agencies. From concepts to capabilities, Radiance Technologies develops customer-focused solutions in the areas of cyber security, systems engineering, prototyping and integration as well as operational and strategic intelligence including scientific and technical intelligence.

In Zippia’s 2019 “100 Best Companies to Work For,” Radiance Technologies was listed No. 8 overall and No. 2 among technology firms.

The I-Bowl’s new partnership has been in the works for months, and was consummated before the COVID-19 pandemic hit full song. Auer, got the ball rolling when he mentioned the idea to friend William C. Bailey Jr., the CEO of Radiance Technologies.

More: Independence Bowl’s unique rotation to have national, regional appeal

“Radiance is very excited about this partnership with the Independence Bowl,” Bailey said. “We have been looking for the right opportunity to increase our brand awareness nationally, and we have found it with this partnership. The bowl’s proximity to an Air Force major command and its tie-in with [Army] West Point are both very appealing and should increase awareness of Radiance with our two largest customers, the U.S. Army and Air Force.”

Impression Sports, the I-Bowl’s search firm, helped convert the shot in the dark into the game’s next lifeline. Walk-On’s, the most recent title sponsor for the I-Bowl, was also instrumental in the new deal. When Radiance Technologies wanted insight on life as a title sponsor in Shreveport, Walk-On’s went to bat for the city and the game.

Radiance Technologies becomes the ninth title sponsor of the I-Bowl. Assuming the guaranteed deal plays out to term, it would be the longest since AdvoCare’s five year reign (2009-2013) with the game.

I-Bowl during deal with Radiance Technologies

2020: Pac-12 vs. Army

2021: BYU vs. C-USA

2022: Army vs. American

2023: Pac-12 vs. BYU

2024: Army vs. Pac-12

Independence Bowl title sponsors

Poulan, 1990-1997

Sanford, 1999-2000

MainStay, 2001-2003

PetroSun, 2006-2007

Advocare, 2009-2013

Duck Commander, 2014

Camping World, 2015-2016

Walk On’s, 2017-2019

Radiance Technologies, 2020-2024

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