Apple on the Defensive as Samsung Launches Huge New Phone
If Samsung’s new phone is a big hit, and Google’s Android continues to gain global market share, Apple’s challenges are only going to increase, writes Business Insider’s Henry Blodget.
http://us.rd.yahoo.com/finance/news/rss/story/SIG=15doq9kga/*http%3A//us.rd.yahoo.com/finance/news/topfinstories/SIG=13a62q6pf/*http%3A//finance.yahoo.com/blogs/daily-ticker/apple-defensive-samsung-launches-huge-phone-145732269.html?l=1
Trade panel delays decision on Apple, Samsung patent fight
WASHINGTON (Reuters) – The U.S. International Trade Commission said on Wednesday that it would delay a decision on allegations that Apple infringed upon patents owned by Samsung Electronics in making the iPod touch, iPhone and iPad.
http://feeds.reuters.com/~r/reuters/businessNews/~3/ciSH_rsADqc/us-apple-samsung-patent-idUSBRE92C1BY20130313
How Badly Bruised Is Apple?
Nothing quite compares with the attention given Apple since Steve Jobs’ death. No modern brand has been endowed with more mythic properties. And many are anxious to conclude that the brand is today an empty bubble bereft of Jobs’ charismatic genius.
http://www.forbes.com/sites/simongraj/2013/03/13/how-badly-bruised-is-apple-2/
Samsung’s smartphone marketing Death Star spent $402 million in U.S. last year
One of the reasons Samsung (005930) has all but crushed its rival Android vendors has been a series of first-rate advertisements backed up by its Death Star-sized marketing budget. Per The Wall Street Journal, new research from advertising research firm Kantar Media shows that Samsung spent $402 million in 2012 marketing its smartphones in the United States, topping even Apple (AAPL) with its similarly enormous $333 million U.S. marketing budget for the iPhone. No other smartphone company studied by Kantar even came close to matching Samsung and Apple last year: HTC (2498) spent $46 million, BlackBerry (BBRY) spent $39 million and Nokia (NOK) spent $13 million. And given that Apple and Samsung are currently the only two smartphone vendors turning a consistent and sizable profit
http://news.yahoo.com/samsung-smartphone-marketing-death-star-spent-402-million-131523842.html